Turismo Chile wanted to increase awareness of Chile as a gastronomic destination.
Green Team Global developed a multi-partner online sweepstakes promotion, Chile A La Carte, and hired aSantiago-based chef, Carolina Bazan as a spokesperson. We created several videos in which Chef Bazan demonstrated her passion for Chilean cuisine.
We secured several high-profile partners for the sweepstakes: LATAM Airlines, Eagle Creek,Toad&Co, wine.com and Santa Rita Wines.
To promote the sweepstakes, we identified and hired seven food and travel influencers, who touted the sweepstakes on their blogs, websites and social media channels.
In 30 days…
20 million+ impressions
21,331 email acquisitions