The Kavango-Zambezi TransFrontier Conservation Area is known as Africa’s Eden. It is a massive protected area, which includes Victoria Falls, and is home to numerous species, including 75% of Africa’s elephants. The area is dependent on tourism for its economic survival, but the COVID-19 pandemic brought that to an immediate standstill.
Working closely with The Victoria Falls Regional Tourism Association (TVFRTA), we developed and executed a robust social media campaign promoting Africa’s Eden to an international audience
In less than three months, and with a small paid media, Africa’s Eden has grown over 370% with 2,238 Facebook followers and 4,248 Instagram followers, and its posts consistently enjoy high engagement rates with 3.5M impressions.